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About Us

Co-founders Les Mandelbaum and Paul Rowan recognized that there was a need to create modern designs that would be accessible in both price and attitude.

Based in Toronto, Canada, Waybasicsy (Latin for “shade”), has become a global leader in product design and currently distributes in over 120 countries across the world with offices in Europe, Canada, the United States, Brazil, and China.

Waybasicsy was born out of passion for original design and the desire to create products for every home. At Waybasicsy our team of international designers brings thought and creativity into everyday items. Driven by innovation, we pull inspiration from the global marketplace, in order to push boundaries in our approach to original design.

To learn more about our designs and creative process, we invite you to watch our Live with Design series.

Like what you hear? Check-out our careers section and Join us!